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How to Use Full Service Digital Marketing for Sales Growth

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If you are in the health care field, you don’t need digital marketing, right? WRONG! Every single health related business can benefit from digital marketing – dentists, chiropractors, holistic practitioners, home healthcare companies, and healthcare equipment distributors – every single one should be using digital and internet marketing. Unfortunately, many businesses in the health care field fail to see the potential in creating and executing an integrated digital strategy. They continue on their current path which usually includes throwing up a reactive social media post once a week, posting a blog every few months and maybe creating a LinkedIn account that never quite gets used. Sound familiar? It is time to wake up and smell the opportunity! Take a minute to think about how much the online world affects your business. People want to be able to schedule appointments online Clients want email reminders People want to search practitioners ahead of time to see what other people are say
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Digital Marketing is NOT a Sprint

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Like everything else around, the world of digital marketing is constantly changing and shifting. It can be overwhelming even for seasoned professionals to keep up with the new developments and advancements. New tools, changing algorithms, competing technologies and the list goes on…Don’t feel bad if you feel frustrated, confused and uncertain. If you are an entrepreneur, a small business or a non-profit entity, things can be even harder. Most SMBs, public and charity organizations have few (or none) marketing resources to research, consider and implement new initiatives. Marketing, as a function, is an expense at the end of the day and often thrown on the back burner when more pressing issues pop their head. Unfortunate as it is, this is a common pattern we notice with many of our clients. This haphazard and as I like to describe it ‘Marketing-on-off-on-off’ approach can be suicidal to your brand and business in the long run. Most decision makers do admit that they need most help in th
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Location: Toronto, ON, Canada
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The Top 3 Healthcare Marketing Trends that are Shaping the Industry

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Are you marketing to the new empowered healthcare consumer? Today, more than ever, your customers are using the internet to look online for health information, find reviews on doctors or other health professionals or search for information about hospitals and other medical facilities. How are you capturing the attention of this savvy group of consumers? Marketing companies specializing in healthcare are rapidly growing as the demand to help healthcare professionals harness the marketing potential and update their strategy. With a continually changing industry, healthcare companies are looking for help in reaching the dynamic consumer through the constantly changing digital marketing space. The following healthcare marketing trends are emerging as more and more healthcare companies get on board with embracing the digital marketing space. Video Marketing A recent study  revealed that 47% of internet users have shared videos they have found elsewhere, online. Video marketing in healthcare
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Location: Ontario, Canada
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How to Improve Customer Service in Healthcare

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So you have a digital presence for your healthcare organization, fantastic!  But how strong of a presence do you really have? Winning online is not only about building your brand and being effective in your digital marketing strategy and online marketing, but also using that online footprint to enhance your customer service levels and translate that into business growth. There continues to be a shift in how current and prospective clients expect to be treated and the trend toward improved patient experience and satisfaction is transforming healthcare.  How are you setting your business up for success to address these industry changes?  Treating patients with little or no relationship is no longer an option. Today’s patients expect and feel they deserve to be treated fairly and respectfully – specifically, that means an improved customer experience and better access to information. It is pretty easy to predict that those healthcare providers, from plastic surgeons to orthodontists, who
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Location: Canada
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